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Answering big data questions
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Big data is isn't the same for all retail organizations, and in spite of the rush to gather and analyze all available information, it's important to define what that means to an individual business. read more

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Add another to the list: Staples investigating data breach
colderice.com

With every passing week, there is a new reminder that retailers and their systems are under the constant threat of attack. Now Staples is the latest retailer to suffer. The office-supply chain announced it is investigating a possible breach, and that it has contacted law enforcement and informed the public. read more

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Article: Indonesia to Boast Double-Digit Ad Growth for Foreseeable Future
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Total paid media spending in Indonesia will rise by 22.0% to $11.16 billion this year, according to eMarketer estimates. Double-digit growth will continue through at least 2018, when spending will near $20 billion.

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Article: Germany's Digital Shoppers Get Fashionable Online
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Digital buyers in Germany are more likely to purchase clothing and shoes online than they are any other product type. However, despite apparel's popularity among digital buyers, web users in the country still prefer the physical store when spending money on such items.

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Article: Immigrants in Canada: Just How Big Is Their Spending Power?
colderice.com

Canada is one of the most multicultural nations in the world—and especially so among developed countries. As a community, foreign-born residents' impact on consumer behavior is already profound. According to a new eMarketer report, they have robust spending power, and their spending is growing significantly faster than that of Canada's native-born population.

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Article: Consumers Get Engaged with Rich Media
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Due to their high-impact formats and bigger sizes, rich media ads see far higher clickthrough rates (CTRs) and engagement compared with standard banners. Average playtime for rich media ads with videos is also longer than for regular video ads. Sports rich media ads lead all other industries in CTR and engagement, while rich media ads [...]

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Article: Consumers Get Engaged with Rich Media
colderice.com

Due to their high-impact formats and bigger sizes, rich media ads see far higher clickthrough rates (CTRs) and engagement compared with standard banners. Average playtime for rich media ads with videos is also longer than for regular video ads. Sports rich media ads lead all other industries in CTR and engagement, while rich media ads [...]

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Article: Why Marketing Tech Investments Will Change in 2015
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Technology has become critical to marketing, and marketers are adopting new tools in order to improve customer service, satisfaction and retention. When evaluating technologies to invest in, marketers say it is necessary for them to be able to fully integrate the new with the old.

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Article: Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites
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Nearly 90% of millennial smartphone users say their phones never leave their side—both day and night. With their smartphones in hand almost every minute, it makes sense that millennial users would turn to such devices to surf the web. However, 86% have noted that a lot of websites still don't offer a good mobile experience—a [...]

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Alibaba faces consumer barriers, expands Alipay partnership
colderice.com

Alibaba's IPO may have been the largest in U.S. market history, but the online retailer's introduction to U.S. shoppers hasn't gone over quite as big. read more

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Richfield Software Web Engineer – eCommerce Job – MN …
colderice.com

Software Web Engineer – eCommerce. Job Number: 1400000270. Description Multiple positions. Work on Best Buy eCommerce team to support Best Buy's next generation ecommerce mobile application development

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Article: Despite Huge Digital Video Audience, Brazil Sees Low Video Ad Engagement
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Brazil is home to the largest digital video viewer audience in Latin America, and the country boasts the highest penetration in the region as well. However, that's not translating to high video ad engagement.

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Article: Facebook Messenger Makes Its Mark in APAC
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Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.

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Article: Facebook Messenger Makes Its Mark in APAC
colderice.com

Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.

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Article: UK Retailer Sites See Major Mobile Interest
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Digital shoppers in the UK invariably use their mobile devices at some point in the shopping journey. For 10 of the biggest retailers in the UK with a digital presence, that's very much the case. In the past year they saw a surge in the amount of Android users headed to their sites and apps [...]

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Flight, Twitter’s First Mobile Developer Conference, Launches Today
colderice.com

Twitter’s first conference for mobile developers, called Flight, will take place today, October 22nd, in San Francisco. (more…) New Career Opportunities Daily: The best jobs in media.

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The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online
colderice.com

What’s the optimal length of a tweet? With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra room for old-fashioned retweets and comments. (more…) New Career Opportunities [...]

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The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online
colderice.com

What’s the optimal length of a tweet? With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra room for old-fashioned retweets and comments. (more…) New Career Opportunities [...]

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3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]
colderice.com

We’re all about YouTube Playlists on this week’s ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube’s number one ranking factor.

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3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]
colderice.com

We’re all about YouTube Playlists on this week’s ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube’s number one ranking factor.

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Dimerc Ecommerce
colderice.com

Lideres en Venta Web www.dimerc.cl.

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Article: Do Mothers Need Some Time Away from Social Media?
colderice.com

Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due [...]

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53% of Mothers Have Considered Quitting Social Media [STUDY]
colderice.com

If you’re a brand using social media platforms such as Twitter and Facebook and your key demographic is moms, you’ve had it really good over the past few years – mothers are highly active social media users, and are far more likely to read, engage with and share your content than any other demographic. Or [...]

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Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
colderice.com

The 2014 MLB World Series is underway, with the San Francisco Giants enjoying a 1-0 lead on the Kansas City Royals after their victory yesterday. Game two is tomorrow, and Twitter provides an easy and effective way for fans to get involved. (more…) New Career Opportunities Daily: The best jobs in media.

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Apple Pay vs. CurrentC: the race is on
colderice.com

Apple Pay debuted this week to much fanfare, but it's not the only mobile payment platform in town. Competitor CurrentC is collecting retail partners and positioning itself as a formidable competitor, thanks in large part to its biggest partner: Walmart. read more

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10 Tips for Using Social Media in Holiday Ecommerce …
colderice.com

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage every marketing opportunity. Social media …

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Article: The Content Is Out, but Where's the ROI?
colderice.com

More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.

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eCommerce en el Metro de Madrid
colderice.com

El metro de Madrid impulsa un plan piloto para la instalación de consignas para la recogida de productos comprados por Internet. Se esperan 43.000€ de beneficios, 3.580€ al mes.

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Craft – Multi-Purpose, eCommerce Drupal Theme
colderice.com

Craft is a multi-purpose Drupal theme for all kinds of business. It is suited for business, companies, corporate agencies, startups, freelancers, organizations, personal portfolio, creative minds, blogging, and guess what else?

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Rakuten Launches Rakuten.co.uk E-commerce Marketplace
colderice.com

Rakuten, the Japanese e-commerce company already known in the UK for play.com and the streaming service Wuaki.tv, has launched a new online marketplace at rakuten.co.uk. The site is similar to eBay and Amazon …

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The 13 Most Popular Social Networks (By Age Group)
colderice.com

Facebook is the number one social network in the U.S., with 76.8 percent of the internet population in the States active on Mark Zuckerberg’s baby. But is that true across all age groups? (more…) New Career Opportunities Daily: The best jobs in media.

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Saudi Cleric: Twitter is ‘evil’
colderice.com

A top cleric in Saudi Arabia has condemned Twitter as evil, criticising the social networking site for attacking Islam. (more…) New Career Opportunities Daily: The best jobs in media.

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Creating an Ecommerce Report with Google Analytics and Megalytic
colderice.com

Shows how to use Megalytic to access your Google Analytics data and create an Ecommerce Report.

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