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How to Take a Break From Twitter (Without Losing Your Audience’s Attention)
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Whether you need to focus on the final stages of an important project for the next 24 hours, or you need a two-week technology detox, there’s a right way and a wrong way to take a break from Twitter. (more…) New Career Opportunities Daily: The best jobs in media.

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Setup E-Commerce Site with WordPress | InkThemes – Part 3
colderice.com

Setting up an e-commerce site seems like a hard task. One of the main reasons behind this is that most of the people are unaware about various things that should be considered in order to create an online shop. This post will explain you …

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Twitter Launches New Business Website
colderice.com

Twitter has unveiled a complete revamp of their business.twitter.com website, which promises to help brands of all sizes grow their business with Twitter. (more…) New Career Opportunities Daily: The best jobs in media.

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The Jobseeker’s Guide to Cleaning Up Your Online Presence [INFOGRAPHIC]
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Did you know that about eight in 10 employers will Google a job applicant before inviting them in for an interview? (more…) New Career Opportunities Daily: The best jobs in media.

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Reclaim Your Passion with Content: RebelMouse Founder Gives Preview to Small Business Summit Talk
colderice.com

Take a moment to think back to the first time you got the idea for your business. Recall that ‘aha!’ moment, and trace it forward, remembering the feelings of excitement and intensity that motivated you despite the difficulties. Do you want to recapture and reclaim that passion so it can push you forward once more? [...]

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15 Key Strategies for Marketing to Different Generations
colderice.com

The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no longer true. The internet has become the great [...]

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2015 Ecommerce Software and Training Update 1
colderice.com

2015 Ecommerce Software and Training Update 1 Connect with McKinnon at www.AutomatedProducer.com.

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PayPal launches site of tips and tricks for global e-commerce
colderice.com

PayPal Inc. has launched a new site aimed at helping small businesses looking to sell internationally, finding customers outside of Canada.

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eCommerce Lab Video: Attaining Customer Feedback …
colderice.com

Receiving feedback from your customers can provide you with critical insight on the performance of your eCommerce site. Ensuring that your customers have a positive user experience on your site is crucial to the success of …

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Newsroom: eMarketer: North America Holds Tight to World’s Largest Ad Spending Share
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Spending in the region will reach nearly $194 billion this year NEW YORK, NY (September 30, 2014) – Economically speaking, the US and Canada were both characterized by “firming momentum” in [...]

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60% of U.S. shoppers will divulge personal information to favorite stores
colderice.com

A majority of U.S. shoppers, 60 percent, said they would be comfortable giving out personal information, anonymously, to their favorite stores in exchange for benefits and rewards. Another 56 percent would give out the same information to a product brand and 46 percent to a product app, according to a recent survey from Wearables.com and [...]

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Is Your Tech Making You Productive Or Inefficient? Work With Purpose To Get More Done.
colderice.com

A person can’t be 100% productive all day. As much as you want to make the most of every minute, to get shit done, to hustle, it’s just not humanly possible. Concentration is like a muscle, it needs to rest to be able to function, and it shouldn’t be overworked, otherwise it’ll simply burn out [...]

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Visitors' Devices Affect Ecommerce Conversions | Practical …
colderice.com

Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than …

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How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]
colderice.com

Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base. We tell you how in this week’s Creator’s Tip.

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Newsroom: eMarketer: Consumers Bullish on a Mobile Payments Future
colderice.com

US proximity payments will double this year, hitting $3.50 billion NEW YORK, NY (October 9, 2014) – The more things change in the US mobile payments space, the more they seem [...]

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Article: Mobile UK Mothers Message via WhatsApp
colderice.com

UK mother smartphone users turn to their phones most to text and access social media. Mobile instant messaging apps are also popular among mothers in the country, and those who use them are far and away most likely to use WhatsApp.

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The Queen of Twitter: British Monarch Sends First Tweet
colderice.com

The Queen has sent her first ever tweet during a visit to the Science Museum in London. (more…) New Career Opportunities Daily: The best jobs in media.

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Translate Your Closed Captions & Reach a Wider Global Audience
colderice.com

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.

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Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]
colderice.com

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.

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Microsoft Dynamics AX 2012 for Retail – Social Commerce
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Join Michael Griffiths from Microsoft Corporation for a demo on Microsoft Dynamic AX 2012 for Retail and social commerce. For more information on Microsoft D… Video Rating: 5 / 5

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SEO 201, Part 7: Using Structured Data | Practical Ecommerce
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Do you ever wonder how some ecommerce sites get yellow stars, prices, or thumbnails in their search result listings? That's structured data at work. Structured data sounds a bit off-putting, but it's simply a way of tagging the …

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Article: Millennials' Social Shares Don't Stop with the Post
colderice.com

Millennials are more likely than the general population to share digital content via social, and their posts don't go unnoticed by peers. Nearly two-thirds of 18- to 34-year-olds are at least somewhat likely to make a purchase based on content shared by a friend on social. Among the population as a whole, social chatter is [...]

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The Average Internet User Has 5 Social Media Accounts
colderice.com

If you read AllTwitter you’re almost certainly an active Twitter user, but which other social networks do you log into on a regular basis? (more…) New Career Opportunities Daily: The best jobs in media.

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Article: Real-Time Marketing Requires Patience and Listening
colderice.com

The definition of real-time marketing continues to evolve, leaving marketers unsure just how swiftly they should be hooking into major cultural moments. In an interview with eMarketer, Joe McCaffrey, planning director and head of social at digital agency Huge, discusses real-time social marketing and attribution modeling.

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Article: Growing Smartphone User Base in Mexico Fuels Messaging App Uptake
colderice.com

After an early phase of adoption led by top-earning consumers, smartphone uptake is finally spreading in Mexico. As a result, the overall smartphone user base will continue to expand at double-digit rates through 2018. Such fast-paced advanced mobile device uptake is fueling the popularity of over-the-top mobile messaging services, which 49.8 million consumers in Mexico [...]

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Article: Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'?
colderice.com

Even as announcements and media attention help increase awareness of Bitcoin among consumers, many struggle to understand why they should use it instead of another form of digital payment. Specifically, concerns around price volatility and security are keeping many potential users on the sidelines, according to a new eMarketer report.

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New From Twitter: Fabric, a Modular Mobile Platform for App Developers
colderice.com

Flight, Twitter’s first mobile developer conference, took place yesterday in San Francisco, and Twitter took the opportunity to announce Fabric, their new platform for mobile app developers. (more…) New Career Opportunities Daily: The best jobs in media.

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Infographic: eCommerce and the Travel Industry … – Nextopia
colderice.com

With the weather getting colder each day and as winter draws closer, the idea to travelling to a warm destination becomes more and more appealing. As eCommerce grows so does the popularity of purchasing trips and …

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Twitter’s ‘Digits’ Will Let You Sign Up For Third Party Apps With Your Phone Number
colderice.com

Twitter’s first mobile developer conference, Flight, took place yesterday in San Francisco, with the company unveiling their new Fabric platform for mobile app developers. One aspect of Fabric that’s very interesting is Digits, a new Twitter-powered tool that lets users sign in to their party apps with just their mobile phone number. (more…) New Career [...]

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How Activision is Crushing it with YouTube Influencers & Fans
colderice.com

Activision’s ‘Call of Duty’ YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. ‘Call of Duty’ has also earned its parent company a 9.4% share of voice on YouTube with owned media. But ‘Call of Duty’ influencer videos (earned media) have been viewed 9.7 billion times, almost 20x [...]

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Fashion Digital 2014: An eCommerce Fashion SMACdown …
colderice.com

I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming. (If you missed it, we have a …

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4 Email-marketing Tools to Improve Performance | Practical …
colderice.com

Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers' email addresses. But there are other companies that offer useful, email-related products and services.

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Newsroom: eMarketer: Tumblr’s Role in Reversing Yahoo’s Display Ad Decline
colderice.com

User base up nearly 50% in 2013, extending potential reach for Yahoo advertisers NEW YORK, NY (August 21, 2014) – Tumblr continues to gain popularity in the US, with the number [...]

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