125 Ideas to Build an Awesome Brand
There are countless blogs and articles on the web that proclaim the importance of building a unique brand.
But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?
And how do you do it if you’ve never built one before?
In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.
So, today I’m going to share 125 of the questions and tips I use when developing a brand for my clients.
The tips in this list will help you gather research, and take the specific steps necessary to create a brand that’s unique to your personality.
4. What are your weaknesses? Weaknesses are nothing to be ashamed of. It just means you’re not as strong in those areas. In fact, acknowledging your weaknesses instead of hiding them makes your brand more human.
3. What are your strengths? Everyone has specific skills or personality traits that they are especially good at. What are yours? How can your strengths help support your brand?
1. What drives you? Is there an emotion, need, desire, or past event that motivates you to take action? How can you infuse some of that energy into your brand?
hat gets you excited, angry, or motivated to take action? How can you let your passion come throu
Know yourself
2. What are you passionate about? What gets you excited, angry, or motivated to take action? How can you let your passion come through in your brand?
5. What is your personality type? Are you a “type-a” personality? A “pleaser?” Maybe you’re an extroverted sanguine or an ambitious choleric. Getting to know your own personality traits is the first step to infusing your brand with your personality.
6. What is your story? Everyone has a story. Yours might be a “rags to riches” story or maybe an inspirational “beating the odds” story. What elements of your story can you bring to your brand to make it more interesting?
7. What is your background? Where did you come from? What are your training, your education, and your experience in your niche? Did you change careers when you got started in your current niche, or did you grow up doing what you do now? Where does your background fit within your brand?




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