Turning Web Traffic To Cash – Presentation Slides
Tonight I had the pleasure of presenting on the New Life Event hosted by Shawna Fennell Turning Web Traffic to Cash on ColderICE.com Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Bookmark in Browser Tell a friend...
read moreWhat’s In a Business Name? Should You Protect Your Brand Identity?
Types of Business Names The many forms of business names include legal names, trade names, domain names, and trademarks. Before delving into the various ways you can protect business names, here is a quick breakdown and description of each. Legal Names. A business’s legal name is the name of the person or entity that owns the business. It is the name you use to file government forms and applications. For sole proprietors, this means that your business’s legal name is your personal legal name, as in “Mary Smith.” Other business structures use the name documented in a...
read moreEach One, Teach One: eCommerce OPEN Discussion Thursday Again
I am really starting to look forward to Thursdays now, just for the opportunity to post these discussions and then follow it. I really am learning alot and the resources are fascinating. If you missed any of these informative discussions, be sure to check back to the prior weeks: Week #1 : Brands and Branding: What is it? Week #2 : Keyword Research These weekly topical discussion are really a great resource and I am enjoying the information that is being shared. Each Thursday we will post a topic related to us as merchants and the the COMMUNITY…YOU GUYS will come in on the comments...
read moreeCommerce Summit Agenda Starts to Unfold And Guess Who Is On It?!?
eCommerce Summit 2010 Agenda Tuesday, April 13, 2010 6:00 PM – Thursday, April 15, 2010 5:00 PM (Mountain Time) Las Vegas – Flamingo Hotel & Casino 702-733-3111 3555 Las Vegas Blvd S Las Vegas, NV 89109 USA Map & Directions Hosted by: Speakers include: The State of eCommerce It is always important for online merchants to see the big picture and understand the landscape. As Executive Director of the Professional eBay Seller’s Alliance, Jonathan Garriss understands the online retail landscape very clearly and...
read morePress Release: ChannelAdvisor First to Announce Support For Latest eBay Changes
ChannelAdvisor Primes Online Auto Parts Retailers to Maximize ROI on eBay Upgrades ChannelAdvisor leads the industry as the first to announce support for latest eBay changes Research Triangle Park, NC – February 22, 2010 – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, today announced support for key new eBay offerings being rolled out in March 2010, namely eBay Motors fitment for automotive parts and accessories. This new update will make it easier and faster than ever for shoppers to buy auto parts and online...
read moreTesting The Landing Page To Boost Your Paid Search
LinkedTube Please Follow Our YouTube Channel Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We’re going to talk about common landing page test types. Now, why even test landing pages? What we’re talking about is trying to get the conversion rate up on our pages. More conversion equals more money in the bank, which is what we’re looking for in online marketing. So, what are the common landing page test types? The two most common are split testing and multi-variant testing. I’m going to get deep into split testing right now...
read moreEach One Teach One – Open Discussion: Keyword Research
Each One, Teach One Topical Discussion here on Thursday of last week was on branding for your business here on the ColderICE.com blog. It was a FANTASTIC discussion and we will venture into this again this week. Each Thursday we will post a topic related to us as merchants and the the COMMUNITY…YOU GUYS will come in on the comments and post. You can post your comments on the subject, links to articles or posts to other blogs on the topic, you can post links to YouTube videos or Podcast episodes. I do not care what you post as long as it furthers the education of the community, it...
read moreEducation for Your Business: 30 Webinars – 1 Weekend – FREE of Charge?
How does this sound to you? 30 Webinars in 1 weekend Feb 26th -Feb 28th and the cost is FREE! You will be learning SEO, SEM, PPC, Ecommerce, & more – And it is all FREE. Now that is a offer you can’t ignore right? Well I wanted to know more, what is the freaking catch? Is this really just a cover for a "pitch fest"? You know those pitch fest wannabe seminars? Like when they offer you a free weekend at Disney World, but you have to sit through 3 hours of them trying to sell you a timeshare. That is a pitch fest, LMAO So I wanted the scoop on the New Life Event so I...
read moreHollywood Week – The American Express Commercial Shoot: Behind The Scenes (pt 2)
“Can paperless billing get me paid faster?”That one line is burned in my brain probably for eternity. I had to say it at least 100 times in one day. That is my line on the now nationally televised American Express commercial that I was asked to appear in for American Express Open Forum It’s lights, camera, action and time to make it happen. I finally got the edit done for part 2 of the Hollywood adventure. If you missed part 1 check it out HERE. This is day 2 in LA and I got a very early day starting at 4:00 am! This will take you behind the scenes as we set everything up for...
read moreeBay CEO John Donahoe Gives Interview to UK Publication
Just in time for the love fest of Valentines day John Donahoe, chief executive of eBay has a new interview with the UK publication Times Online. This is a very candid look at the 49 year old Donahoe not seen before in print. Some notable quotes from the piece… But numbers count, and after a slump in performance, eBay is moving forward again. The business’s fourth-quarter results, announced last month, were better than expected and at last eBay has extracted itself from Whitman’s controversial purchase of Skype, the internet phone firm. And best of all, Paypal, its web-based...
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