Facebook Advertising Case Study: The Local Pizza Shop Story
Pin ItPizza Delicious Bought An Ad On Facebook. How’d It Do? : Planet Money : NPR Michael Friedman and Greg Augarten sell New York-style pizza in New Orleans. Their operation, Pizza Delicious, is a takeout window between Piety Street and Desire Street. They’re only open two nights a week. If you’re in the know, you can call them up and order a pie. Listen to the FULL broadcast from NPR HERE Business has been good, and they’re about to buy their own place. So for the first time they’re considering paid advertising. They’d been thinking about advertising on...
read morePinterest Raises $100m in Funding from eCommerce Giant Rakuten
Pin ItThe US based startup raised a hefty $100m in funding from Japanese eCommerce giant, Rakuten, placing the company’s valuation at more than $1bn. The funding from one of the largest internet companies in the world will be used to help Pinterest improve its service and expand the site’s community globally. Pinterest and Rakuten’s partnership is set to help the company break into the Japanese market as well as 17 other global markets. Rakuten is owner of ecommerce giant Buy.com here in the US. Ben Silbermann, co-founder and CEO of Pinterest says the partnership with...
read moreDoes social media affect how you spend money? You betcha.
Pin It The Internet is such a wonderful thing, isn’t it? I mean, it’s brought us together today to talk … The question isn’t whether social services on the Web influence how we spend money, but rather how they affect your habits. At the end of the day businesses can’t survive without making money, and that’s why we’re seeing a flood of social services that might push you over the ledge to buy that new shiny thing that you probably can’t afford. That’s how they’re going to make money, after all. See on thenextweb.com Recommend...
read moreThe Numbers Behind the Facebook IPO (Infographic)
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read moreAll NEW Watching Amazon Episode #5 – What Happends When You Mix Red Carpet + Merch + Amazon?
Pin ItIt’s the begining of a new week and of course that means another great episode from Brent and myself on Watching Amazon the podcast. This week we take a look at Amazon and “the arts”. For the first time ever The Metropolitan Museum of Art’s Gala was streamed LIVE on Amazon with a hosted event. Amazon merges the live coverage with event inspired merchandise and clothing, plus an organized social campaign to engage the audience in real time over a real live event. Oh and I try to train Brent to NOT call me “ColderICE” so we will see how well that works...
read moreOh, The Pin-sanity of Pinterest!
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read moreThe Ways of Marketing to Woman Online: Monday Morning Infograph
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read moreE-Commerce News: M-Commerce: Tech Leaders See Smartphones Replacing Credit Cards, Cash
Pin It By 2020, the majority of U.S. consumers will use smartphones to pay for goods and services, concluded a new study from Pew and Elon University. The survey is unusual in that Pew queried tech stakeholders and leaders about the subject, as opposed to a random sample of the general population. Executives from such companies as Microsoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) were included in the mix, as well as professors and other thought leaders. Whether that makes the study more or less predictive remains to be seen. What is clear, however, is that these industry insiders fully...
read more8 Tips to Build Your Online Brand Presence for Your Small Business
Pin ItIf you want to increase your online business brand and visibility, there are many creative ways to do it. You can start small and build from there but make a goal of covering all the areas listed below in order to establish business credibility online. Pictures — Post a good headshot of yourself on all your social media, websites, blogs, and Internet collateral. Let people know who you are and don’t hide yourself. People want to see your face and your eyes so they can see you for themselves and whether or not they should trust you. Write Articles — Writing articles...
read moreAmazon Leaps Into High End of the Fashion Pool
Pin It Amazon is taking on the high-end clothing business in its typical way: go big and spare no expense. See on www.nytimes.com Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend
read moreBe in it to win it
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