Bing’s Director of Marketing, Raju Malhotra Speaks to ColderICE
Coming off his talk at ChannelAdvisor Catalyst conference, I got a chance to talk with Bing’s Product Marketing Director. The launch of Bing has successfully revitalized the MSN search experience, with a goal of becoming “THE destination for all commerce-related searches,” what will that mean for retailers?
Raju Malhotra is Director of Product Marketing for Bing, Microsoft’s Decision Engine for consumers. He is responsible for the strategy to make Bing as the starting point for all shopping decisions. He manages the customer experience from finding the right product at Bing to buying it at one of Microsoft’s 1200+ participating merchants.
Raju Malhotra is Director of Product Marketing for Bing, Microsoft’s Decision Engine for consumers. He is responsible for the strategy to make Bing as the starting point for all shopping decisions. He manages the customer experience from finding the right product at Bing to buying it at one of Microsoft’s 1200+ participating merchants.
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This guy actually screws up. Microsoft has just shut down their cash back program which is supposedly the strategic shopping program to gain shares from Google.
loved it..