Can U Sell More Today on eBay? Advertising Made EASY with AdCommerce
Last week, I sat down with Alexis van de Wyer for an interview. Alexis is the Director of Advertising for eBay, where he holds global responsibility for launching and developing AdCommerce.
AdCommerce is eBay’s text advertising solution. He started his career in the telecom and finance industries, where he was in charge of developing and launching e-commerce and mobile commerce solutions.
While I have been aware of the AdCommerce platform, some of the recent changes and the way eBay is testing and enhancing the systems are really making AdCommerce spends very lucrative for traffic.
Alexis joined eBay in 2005 where he lead first the Product and then the Marketplace teams in Belgium. He joined the Global advertising team in 2008. Alexis holds an MBA of INSEAD (France/Singapore), an Msc in Applied Economics and an Msc in Engineering of University of Louvain (Belgium).
Listen to the Interview NOW!
(press play button and be patient, it takes a minute to buffer)
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About eBay AdCommerce
You Are in Control
You decide what you are willing to pay for each click and you are in full control of your total advertising budget. You also decide on your targeting options (by keyword or by category) and on the design of your ads.
Review & Respond
Follow your own detailed ad performance reports to learn what attracts the right buyers and adjust accordingly to boost performance.
Only Pay for Results
Your text ads are displayed for free. You are only charged when someone clicks on your ad, so every cent of your budget goes towards attracting potential buyers.
If you have wondered about using AdCommerce for your eBay business then this is a MUST listen interview for you. I see this tool as a viable addition to many business models for extra exposure on the eBay platform.
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With the disclaimer that I haven't used this newest incarnation of AdCommerce, I have been pleased with the performance of the previous versions of this program.
With the disclaimer that I haven't used this newest incarnation of AdCommerce, I have been pleased with the performance of the previous versions of this program.
Hi John,
I am new to this part of the Ebay Commerce Program and Have several things to want to know. I am currently using Amazon as link to promote products in my blogs. I also am using other website services for other links to boost traffic. I am not sure how to actually start on Ebay and wanted some step by step instruction. Please advise.
Thanks
I would suggest you start by watching the video at
https://adcommerce.ebaypartnernetwork.com/adnet…
and
signing up. Then carefully review the quick start tips here
https://adcommerce.ebaypartnernetwork.com/Adver…
John (ColderICE)
AdCommerce is eBay's version of Google AdWords, they waited enough before implementing it, and I think it's a good idea they did so. I was looking for discount items on ebay last week when I noticed blair rewards complaints in an AdCommerce box. It was relevant to my search, and it was also something I never would have searched for.