Catalyst ’09 The State of Ecommerce – Keynote by Mr. Wingo
Scot Wingo kicked off the Catalyst conference by providing his insights into the consumer-driven e-commerce marketplace. Scot discussed the state of online retail and how you can evolve your business and efficiently distribute products across multiple channels, drive shoppers to those products and convert shoppers to customers. Scot also unveiled ChannelAdvisor’s latest product innovations.
After this presentation by Scot Wingo who is the CEO of ChannelAdvisor, I took some pause. The landscape of 2009 has some challenges for retail sellers in ecommerce. But it also affords are GREAT opportunity for you and I to make changes to fight the headwinds and possibly take market share.
The mix of opportunity to move products on multiple platforms and changes to Google search makes 2009 prime for expansion. This is a call to action and you and I are primed to make great strides. CSE (comparative search engine) usage is up more than double over 2005. Ecommerce has some bright new champions in Amazon.com and Buy.com with 3rd party selling opportunities opening up.
Check the video for some in depth detail on eBay, Amazon and the Shopping Engines. Mr. Wingo made ALL his slides available from this talk HERE so you can get them.
Be in it to win it
Conversion Conference
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