ColderICE Friday 30th Newsflash!
ColderICE Friday Newsflash! Hey gang, this is Johnny in the house again. Here are today’s hot links and as usual the link to the full story story. If you enjoy them, please share! How Timeline Radically Changes Your Facebook Marketing Strategy In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. Homepage feeds now have a Twitteresque feel with live updates from friends, otherwise known as the Ticker. The most recent posts that appear on a...
read moreMonday Morning Infographic: Facebook vs. The United States
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read moreThe Multichannel Handbook: A Retailer’s Guide to Growing Your Business, Pt. 6.2: Comparison Shopping Engine Strategies
(This is a continuation of The Multichannel Handbook series…) In this installment of the Multichannel Handbook, we look at strategies for maximizing the gains we can achieve by selling through Comparison Shopping Engines. Our goal is to make the CSE channel as profitable as possible, and these strategies will help. Strategy Tip #1: Measure Lifetime Value! Lifetime Customer Value (LCV) is a metric that’s been in use for a while now, especially in e-commerce, so you may be familiar with the concept already. Nonetheless, this metric is often overlooked by retailers when considering...
read moreThe Multichannel Handbook: A Retailer’s Guide to Growing Your Business, Pt. 6.1: Comparison Shopping Engines
This is a continuation of the Multichannel Handbook series… In this installment of the Multichannel Handbook, we take a look at the world of Comparison Shopping Engines, or CSEs. Comparison Shopping Engines allow consumers to compare the price of products from multiple merchants, all in one place. They offer the consumer value by providing them with a quick price comparison, saving the shopper the time and energy it would take to look for “That Product” on multiple web sites or in multiple stores. No more days spent driving back and forth in the minivan with Mom and...
read moreMonday Morning Infographic: Social Media Facts & Figures for B2B Sales
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read moreMonday Morning Infographic: What People are Buying Online
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read moreThe Multichannel Handbook: A Retailer’s Guide to Growing Your Business, Pt. 5.2: Data Management cont’d
This is a continuation of The Multichannel Handbook Series… In our last installment, I introduced the topic of data management and how critical it is to allowing your company to grow across an ever-expanding array of sales channels. This week, we take a look at core principles for data management as it relates to selling products in the retail environment, particularly online. Data Management Makes Life Easier In the context of retailing, we use data management to facilitate the easy translation of data from our company to a sales channel. As we saw in our last installment, every...
read moreMonday Morning Infographic: How do Colors Affect Purchases?
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read moreMonday Morning Infographic: How Much is a Facebook Fan Worth?
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read moreThe Multichannel Handbook: A Retailer’s Guide to Growing Your Business, Part 4.1: Marketplaces
(This is a continuation of the Multichannel Handbook series) Part 4: Marketplaces Most Internet retailers are familiar with the concept of marketplaces online: web destinations which bring buyers and sellers together to foster more sales for merchants and more great places to buy products for customers. Taken together, marketplaces represent an enormous opportunity to add meaningful top-line growth for any retailer. Any marketplace brings a simple value proposition to a retailer: the marketplace has customers, you have stuff to sell. Retailers leverage the marketplace’s traffic for...
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