Ebay Seller Update Season is in Full Swing: Get the Overview of Ebay Spring Seller Update 2012
This entry was posted by John Lawson on 12:27 pm at 12:27 pm
Congratulations—your commitment to great service is paying off! The facts for 2011: With eBay growing at double-digit rates, you now have access to more than 100 million active buyers. eBay mobile sales globally reached $5 billion, and holiday 2011 sales volume set new records. Best of all, sales growth for eBay Top-rated sellers outpaced the growth of ecommerce!
Keeping the growing ranks of online shoppers coming your way and helping you get your listings in front of the right buyers are eBay’s top goals for updates coming this spring and summer. As always, updates that impact your selling are consolidated with lead time to adapt. This is the first of two seller updates for 2012.
FREE pictures for all!
Starting in July, all sellers get FREE pictures—up to 12 per listing, including free zoom and enlarge. Lots of great pictures translate to more sales, so get ready to load up. (Pictures are already free for sellers with an eBay Stores subscription).
Top-rated seller program rewards listings with prompt shipping and returns
Starting in June, Top-rated sellers need to have tracking information uploaded to eBay on at least 90% of all transactions with US buyers.
Starting June 1, only those listings from Top-rated sellers that include 2 key services will earn the a 20% final value fee discount and the highest average boost in Best Match:
1-day or same-day handling time
14-day or longer return policy with a money-back option
Bonus discount now: As an extra reward to help you get started offering these in-demand services now, from March 1 through May 31, Top-rated sellers will get a bonus 5% discount off final value fees—along with their current 20% discount—for all listings with 1-day handling and a minimum 14-day return window with money-back option.
To include sellers of more sizes, the annual sales requirement to be a Top-rated seller will be lowered to $1,000.
Safeguards protect your record of great service
Get an automatic 5-star communication rating for transactions where you offer same-day or 1-day handling time, upload tracking information by the end of the next business day, and there is no communication between you and the buyer.
Feedback for unpaid items: Feedback left by a buyer with an unpaid item recorded for the transaction will be automatically removed from your record.
Global protection: Earlier this year, eBay started displaying an automatic message on the View Item page to buyers outside the US regarding customs-related delays and customs duties. Because of this, any Feedback from international buyers that only references customs issues will qualify forFeedback removal.
Improve your efficiency and profitability
Business policies: Specify your payment, shipping, and return policies once, then add them to all or specific groups of your listings with just a few clicks.
Same-day handling time option will let buyers know you offer this competitive service—set your own cut-off time for same day shipping.
3-day or longer handling will trigger a message on the item page notifying buyers that their item may take longer than 3 days to ship. Starting May 28, you will be able to specify a reason for extended handling to be included in the message to buyers, by using business policies.
Reclassifying USPS® First-Class service from “Expedited” to “Standard” will help set the right delivery expectations and help protect your ship time ratings.
3-day and 7-day return windows and “Merchandise credit” and “Exchange” refund options will be retired starting the first week of May to give buyers reasonable timeframes for returns and reassurance they can get their money back.
Optional new return process lets you manage returns according to your specified policies, right from My eBay, streamlines returns for you and your buyers, and automatically refunds your final value fees.
New picture requirements: Lots of great quality pictures help your item sell—and inspire confidence in eBay as a great place to shop. Starting this fall, all listings will be required to have at least one picture. Additional quality standards for pictures will also be in effect.
Search and Best Match looks at information in your item description as well as your title to help get your listings in front of the right buyers. Item specifics, product codes like UPCs and ISBNs, brand, part numbers and other descriptors will be increasingly important for getting a higher ranking in search.
Duplicate listings: Making it easier for buyers to find what they want by reducing the number of duplicate listings in search results has significantly increased sales for many sellers. Further steps to reduce duplicates are coming in May.
Electronics & Technology: To ensure your listings get found by interested buyers, listing with theeBay catalog will be required in more consumer electronics categories including DVD & Blu-ray Players, Home Theater Receivers, Home Speakers & Subwoofers, Home Theater Systems, and Home Theater Projectors.