Facebook For Commerce May Be BIGGER That We First Thought
Amplify’d from www.retailonlineintegration.com
“People use Facebook as a way to organize their social life, and they’re considering retail and purchasing to be a part of their social life,” says Ronald Ladouceur , executive vice president and executive creative director of Media Logic. “Facebook has become a control panel people are using for their web experience as much as they’ve been using Google.”
Out of the retailers with less than a million “likers,” more than a quarter of the brands saw their fan base grow by 30 percent or more during the duration of the study. Michael’s Crafts
, Dress Barn, Kenneth Cole, and New York & Company each saw greater than 100 percent growth.
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Take a company like Best Buy with nearly 1.9mil fans. BBY drops 15% yesterday on top line weakness. No one in business is talking about how much facebook is a waste of time- time that could instead be spent actually pushing product out the door.
Why is the whole world becoming hypnotized by the 2010 man of the year?
Jeff you make a good point. Yes social media was the darling of 2010 and will be the bride of 2011, trust me. Why are companies fixated on it? Because that is where the people are, simple and plain. They are not enamored with the technology as much as they are the traffic. The traffic looks attractive but the problem with a big box retailer like Best Buy is simple….What experience do they have with direct marketing? Errr….ZERO
So even though they are doing numbers in fan page likes, many of them have no friggin idea how to handle a list of subscribers and turn that list into $$$$. It is NOT because it cant be done, online marketer do it every day successfully. But these large box retailers are still trying to figure it out. And the traffic on these sites are what are driving them to work on a formula for that.
Will they be successful? That is to be determined….
Jeff you make a good point. Yes social media was the darling of 2010 and will be the bride of 2011, trust me. Why are companies fixated on it? Because that is where the people are, simple and plain. They are not enamored with the technology as much as they are the traffic. The traffic looks attractive but the problem with a big box retailer like Best Buy is simple….What experience do they have with direct marketing? Errr….ZERO
So even though they are doing numbers in fan page likes, many of them have no friggin idea how to handle a list of subscribers and turn that list into $$$$. It is NOT because it cant be done, online marketer do it every day successfully. But these large box retailers are still trying to figure it out. And the traffic on these sites are what are driving them to work on a formula for that.
Will they be successful? That is to be determined….