An increasing number of users are turning to Facebook to watch their favorite films and online videos rising up to 47 million people this last July. According to recent statistics by comScore, Facebook has reached the third spot among the most popular websites when it comes to broadcasting online videos.
Google Sites keeps the number one spot being the most popular source of online videos, attracting 143,000,000 viewers and Yahoo keeps a steady second place with 55,000,000 viewers. The rest of the list is integrated by Microsoft Sites with 45 million viewers, VEVO (43 million), Fox Interactive Media (38 million), Turner Network (33 million), Viacom Digital (30 million), Disney Online (28 million) and finally Hulu with 28 million spectators.
In a nutshell, these numbers let slip that 84.9% of U.S. Internet users viewed online video.
Video ad statistics go as follows; Hulu produced the highest number of video impressions at 783 million, Tremor Media Video Network ranked second overall (the highest one among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). The rest of the list is formed by Google Sites (219), Crosspoint Media (206), SpotTXchange Video Ad Network (170), CBS Interactive (134), BBE (120) and Viacom Digital (110).
Americans viewed nearly 3.6 billion video ads and reached 44.5% of the total U.S. population an average of 27 times during the month. Hulu delivered an average of 27.9 over the course of the month. The top video ad networks, in terms of their potential reach of the total U.S., population were: ScanScout Network at 40.5 percent, BrightRoll Video Network at 39.4 percent, and Break Media Network at 38.7 percent.
The average online content video duration was 4.8 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.
However, ComScore’s statistics do not take into consideration the videos linked directly by their users through the social media website’s video tool from YouTube; therefore, there may be some miscalculation when it comes to determining Facebook’s performance in this field. Watch out for Facebook!