Is Your Marketing Strategy Failing? / Mobile Marketing: a Myth?

Is Your Marketing Strategy Failing? / Mobile Marketing: a Myth?

ColderICE Wednesday Newsflash

Hey, hey gang! This is your man John. Here are today’s hot links and as usual the link to the full story. If you enjoy them, please share!

The 7 Aspects of Inbound Marketing Most People Screw Up

Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs.

Find out:

http://blog.hubspot.com/blog/tabid/6307/bid/31989/The-7-Aspects-of-Inbound-Marketing-Most-People-Screw-Up.aspx 

 

The Myth of Mobile Content Marketing

A couple years ago, he (or someone around him) released an official Drudge Report iPhone app.

“Excellent,” I whispered, deep within the halls of the Bruce Family Compound.

I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done.

Jump in:

http://www.copyblogger.com/mobile-content-marketing/

  

25 Clever Ways to Grow Your Email Marketing List

It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

Check more:

http://blog.hubspot.com/blog/tabid/6307/bid/32028/25-Clever-Ways-to-Grow-Your-Email-Marketing-List.aspx

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