Main Reasons Why People Unsubscribe From Opt-In Emails

More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.

Released Tuesday, “The Social Break-Up” is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for “unliking,” unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail.

Here are a few key findings from the study:

91% of consumers have unsubscribed from opt-in marketing e-mails. 77% of consumers report being more cautious about providing their e-mail address to companies versus last year. 81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed. 71% of consumers report being more selective about “liking” a company on Facebook than they were last year. 51% of consumers expect that a “like” will result in marketing communications from brands, while 40% do not believe it should result in marketing communications. 41% of consumers have “unfollowed” a company on Twitter. Read more at mashable.com