Optimizing Social Media for Business…
What’s the deal with this business?
In just a few short years, the widespread belief that social media was either not a viable advertising/marketing platform or an inferior one has been turned on its ear (and the experts who stated such are praying that nobody checks their blog archives). However, while tracking web traffic has been nearly perfected (along with the practice of optimizing said traffic through keywords), the same cannot be said when considering viral traffic through networks like Twitter and Facebook. However, a few savvy companies have swooped in to fill the void.
One of the premier names in the tracking and optimizing of social media content is the cheekily titled awe.sm. Originally the flagship product of Snowball Factory, its success (and catchy name ) have seen it become a brand in its own right. The awe.sm website describes its service as ROI (Return on Investment) measurement for social media marketing. Co-founder and technical lead Laurie Voss expands:
“In a general sense we are a “social media” company, and that’s quite a crowded space. But more specifically we are a social media publishing and analytics service, and that’s a much smaller field. We are often compared to bit.ly, because of our use of shortened URLs as one method of tracking content, but they are really aiming for the consumer market while we are focussed more on helping people whose job it is to publish content on social media do it better, by better understanding which of their users are sharing, where to, and what kind of traffic that sharing is driving back to them.”
“…Usually the way I describe it is “Do you share things on Twitter and Facebook and wonder how many people are actually seeing those things? What if you could know not just how many people, but which people? What if you could use that information so you could better decide what content to share in future?” That’s what we do. We make you better at sharing, which is better for you and more interesting for your customers.”
When asked how one might simplify things even further for a layman, Voss stated:
Be in it to win it
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