Press Release: Addoway – A New Platform to Engage While You Buy and Sell

Online shoppers can use Addoway to find new and used products sold by thousands of independent online merchants and individuals. When a shopper searches for products to buy on the site, Addoway displays search results from people in the shopper’s social networks, including their friends on Facebook and friends-of-friends on Facebook. If shoppers are interested in an item they find on Addoway, they can automatically see if any of their friends know the seller they are considering buying from before the transaction takes place.

“We believe that shopping from people you have a personal connection to not only increases the likelihood that you have a safe, secure shopping experience, but also is a great way to meet new friends”, said Fredrick Nijm, co-founder of Addoway. “We’ve been wanting to build this for a long time, and now that it’s here, we hope to continue to advocate the social e-commerce movement.”

Addoway is the first independent marketplace to automatically show mutual relationships between buyers and sellers in the e-commerce environment. All users also get a social profile with videos, pictures and blogs, as well as their own storefront to sell their products and services.

Over 25,000 ads have been posted on Addoway since the site’s beta launch, and the site does not charge any listing or final sale fees to merchants who sell on Addoway. The company plans to make money by offering premium features to sellers that will be available later this spring.