FTC Could Be Eyeing Online Advertisers for Privacy Regulation
Amplify’d from www.ecommerce-guide.com WASHINGTON — A senior official at the Federal Trade Commission hinted on Wednesday that the agency is planning to prod online advertisers and Web companies to adopt new education tools and data-collection restrictions in an effort to protect consumer privacy. “Right now the consumers really don’t understand what’s going on. So I think that is the real issue that needs to be addressed,” Loretta Garrison, a senior attorney at the FTC, said here at the O’Reilly Media Gov 2.0 Summit. “We think they...
read moreCan U Sell More Today on eBay? Advertising Made EASY with AdCommerce
Last week, I sat down with Alexis van de Wyer for an interview. Alexis is the Director of Advertising for eBay, where he holds global responsibility for launching and developing AdCommerce. AdCommerce is eBay’s text advertising solution. He started his career in the telecom and finance industries, where he was in charge of developing and launching e-commerce and mobile commerce solutions. While I have been aware of the AdCommerce platform, some of the recent changes and the way eBay is testing and enhancing the systems are really making AdCommerce spends very lucrative for traffic....
read moreThe Economy of FREE : Internet Marketing vs. The Yellow Pages
What is the nonsense of the economy of free? Well it is not that complicated it is the ability to make sales and income using FREE stuff. There are books and goodwill evangelist that are trying to convince businesses and business owners that marketing with free stuff is a good "new" idea? How in the world is this such a new idea? Hell, that has been around at least since the phone book. You want to see the marketing of free work in the real world? Just go to a Sam’s Club on a Saturday afternoon, you get free taste samples on every aisle. Must we always state and attempt to...
read moreTop 5 Marketing Presentations for eCommerce Businesses
These two presentations are focusing on social media and its possible uses for businesses. The first one is conceptual while the second on is factual with data rich content. The Science of Social Media Marketing View more documents from HubSpot Marketing. Online Marketing Trends Guide View more documents from KCi210. While not new, shiny or a hot topic any more, email marketing is still one of the BEST ways to interact with your customer base and to engage them in your sales funnel. Ten Top Email Marketing Tips View more presentations from newzapp email marketing. Ten...
read moreThe eBay Best Match Search Is At Best a Complete “MESS” Today
Today the eBay Best Match search engine, called "Best MESS" by many industry watchers, goes down hard. The announcement board on eBay states "this is affecting the ability to access eBay Stores through search." Well, guess who’s stores you CAN access? The competition OFF eBay! What a great day to be an ADVERTISER on the platform! Yes, every bad search is now driving ALL TRAFFIC off of eBay. That is just brilliant, simply brilliant!!! Love it when a plan works out don’t you? When eBay search shows no results, by default it shows ads from off eBay sellers. So...
read moreParis Hilton Wants to Sue Because of Vacant Billboard Signs
Sometime truth in advertising can be brutal. Paris Hilton is not amused. The hotel heiress is upset a photo of her is being used to advertise vacant billboard space in Auckland. The photo, which shows Hilton partying, has the word "vacant" written in giant-sized lettering across it. I think vacant is being nice, LOL…It could just as well read "Empty Space for Rent, Cheap". This is a brilliant advertising creative and I thought it was cleaver and funny. But of course you can not just use other peoples image for your financial gain on advertisements. So I am sure...
read more100 Business Education Videos for Your Business & Enlightenment
I believe that YouTube is a killer tool for education as well as entertainment. YouTube is a great resource for business school students (which I still consider myself) and those who are already working in the business world. The blog at Online Colleges has complied a list of 100 business videos These videos will teach you all you need to know to stay current in the latest trends in marketing, management, business education, and more. Literally watching these will teach you more than 95% of the people you do business with, for and AGAINST. Remember: education is always an edge in...
read moreA Guide to Success With Google Adwords – Step by Step Google Adwords
As the holiday season will encroach upon us soon, you may have thought about buying some ‘qualified’ traffic for your store. But where to begin? One thing I do is I start at the source. People will ask me a question about eBay 101, and I respond to them…"Have you read the eBay help page?" And the response 100% of the time is NO! Now I must admit that when I open the package (usually with electronics) I suck at reading the instructions. I am not a manual reader, but I have my partner who is an avid reader of manuals so I get away with it. I just ask him....
read moreIs Social Media BETTER For Your Business Than Radio, TV and Newspapers?
I don’t know, but the realization of INSTANT pulse in industry is a HOT TOPIC. While many were arguing over the monetization of Twitter at SXSW, Gary Vanerchuk was doing his OWN assessments. Do you get frustrated when trying to explain Twitter to other business owners and CEO’s? Boy, I sure do. Just yesterday when on a coaching call, I had to go through this song and dance per usual. Every month in our mastermind meeting JB, Brent and I get into it with other members about the sheer value that Twitter offers. Well you and I do NOT have to do that any more. Now we can just point them to...
read moreBiz Minute Video: Google Adwords Optimization Strategies
I have set up so personal objects for my self learning this coming year in 2009. Being a self learner has be my saving grace over the years. While some business owners have degrees and scholastic achievements to jump start their careers, I was not so fortunate. I was not a super achiever in school ever. But I have always been an avid reader and self starter. The interment has played a HUGE role in my personal education always. Today, you can get almost any training or education by simply going to YouTube and typing in the topic! My personal goal for 2009 is to become more proficient with...
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