Bing’s Director of Marketing, Raju Malhotra Speaks to ColderICE
Coming off his talk at ChannelAdvisor Catalyst conference, I got a chance to talk with Bing’s Product Marketing Director. The launch of Bing has successfully revitalized the MSN search experience, with a goal of becoming “THE destination for all commerce-related searches,” what will that mean for retailers? Raju Malhotra is Director of Product Marketing for Bing, Microsoft’s Decision Engine for consumers. He is responsible for the strategy to make Bing as the starting point for all shopping decisions. He manages the customer experience from finding the right product at Bing to...
read moreChannelAdvisor Catalyst Conference – Day 2 ColderICE Recap
Today the rubber meets the road as sessions kick off at 8:45 am. I actually stayed out too late the night before, thanks to being sponsored by the CEO of TheFind.com, he keep buying the brewskies….Thanks Mr. Kumar Got up a little late, and had to rush to get showered and dressed, but made it for today’s keynote from Crocks, yep the shoe company. Jay Custard, Global Online Marketing Director for Crocs, who refered to his shoes as “ugly clown shoes” began to detail the rollercoaster ride that has been this company. After riding a wave up, once the darling shoe fad of a...
read moreSave HUGE With Bing.com Cash Back This Holiday Season
As the malls look like virtual ghost towns, ok not that bad, but really low traffic to be Christmas time. The real bright spot for retail seems to be online shopping. Yesterday, I was watching the bidding for customers heating up on Bing.com as retailers are giving HUGH discounts to customers buying from Bing. So here are the secrets that I found, and with these techniques you can get up to 25% cash back with Bing.com and the following merchants. The key is to do the following to get these crazy deals… Walmart 20% off any purchase Go to Bing.com Search for...
read moreGoogle Search MythBuster: Google Does NOT Use Meta Tag Keywords
One of the key SEO "myths" is normally the importance of good meta tags for search ranking. SEO companies still to this day will call my office and tell me they can rank our site high by "optimizing my meta keywords". Some days when I am bored, I will drill them like I do other so-called "experts" on the bulls**t nature of their selling points. Other days, I get my joys buy just hanging up on them…LMAO At one point in time the keyword meta tags had an impact on a web site’s position within the Search Engine Results Pages (SERPS). Now the keywords tag has...
read moreIs Bing.com REALLY Bigger than Twitter and Digg Mythbuster Challenge
Well I had so MANY positive comments yesterday from all the Mythbuster fans, I figure I can wring one more use out of the reference, LMAO. I have been hearing all the rumors about how Bing jump to prominence in such a short time that it became bigger thank CNN, Digg and even Twitter in no time. Well, the folks at Go-Digital.net put the myth to the test. According to Go-Digtal.net Microsoft actually redirected all of its traffic from Live.com and MSN.com to the Bing URL which accounts for all the hyper traffic. Using another web site to prove this, this graph shows how...
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