Video Views Up 85% Since Last Year
Amplify’d from www.reelseo.com WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there’s an overall conclusion from the findings, it’s that small businesses are having better success with online marketing than ever before. There are positive signs in the areas of search advertising, but the best news is how widely video is being embraced by the small business community. Search Advertising Works For Small Businesses The average small business spent...
read moreColderICE Talks To The Atlanta Newspaper about the “Colder Ice” Winter Storm
Yesterday Victoria Hicks interviewed me about our Atlanta storm and its impacts. The resulting story made it to our local newspaper here in Atlanta about the winter weather. I was heavily quoted in this piece and it really is interesting to see the responses of others on the impacts…enjoy! Amplify’d from www.ajc.com After the snow, time to re-reboot for 2011 By Victoria Loe Hicks The Atlanta Journal-Constitution Talk about deja vu all over again: Two weeks ago, metro Atlantans buckled up after the holidays and buckled down to the workaday business of...
read moreOptimizing Social Media for Business…
What’s the deal with this business? Amplify’d from www.socialtimes.com In just a few short years, the widespread belief that social media was either not a viable advertising/marketing platform or an inferior one has been turned on its ear (and the experts who stated such are praying that nobody checks their blog archives). However, while tracking web traffic has been nearly perfected (along with the practice of optimizing said traffic through keywords), the same cannot be said when considering viral traffic through networks like Twitter and Facebook. However, a few...
read moreTop 5 Low-Cost Must Have Tools for Small Businesses
Amplify’d from mashable.com As consumers, we’re adopting cloud-based apps and tools rapidly. But we’re still at the beginning of the curve in applying the same kinds of low-cost tools to running small businesses. I managed about two-thirds of all of my work at my previous company, Mint.com, on inexpensive web applications. At my new company, it’s closer to 100%. Why? There’s been an explosion of well engineered, secure apps that facilitate almost all of my accounting, marketing, project management, and other business tasks at a small fraction of the...
read moreSCommerce: The Five Fingers of Death Method – Pt 1
Guest post on Power Retail Magazine. Amplify’d from www.powerretail.com.au When it comes to obtaining the competitive advantage in the online spectrum of social media, no e-commerce business can afford to look past the Five Fingers of Death – the techniques are effective no matter the size of the competitor, large or small. So what exactly are the Five Fingers of Death and how can this concept be applied to your business? In this five-part series, we will take an in depth look into how sales, CRM (Customer Relationship Management), UGC (User Generated...
read more5 Trends That Will Shape Small Business
I find these predictions to be mostly in line with what we are seeing in our business. The newness of social media is over or waning. It now is part of the lexicon and not that it is a movie title, we will no longer think of it as a foreign part of our lives both in business and personal. Thanks John, for a insightful article! Amplify’d from www.openforum.com Last year I wrote a piece where I predicted trends for 2010 – you can read them here – and I must say that I was pretty much spot on with most. The thing about predictions and small business – and I...
read moreBeing Self-Employed : Life Is Good or It At Least Should Be
Hey guys, I am sitting here right now packing my bags. I am preparing to hit the road in the morning to ChannelAdvisor Catalyst event in North Carolina. For me this is the event of the year business wise and I so look forward to it every year. As I am preparing to take off, I am having a moment of pure wonderment and I am somewhat in awe of loving what I do and what I have become. But first I had to ask myself, “Do You Like What You Do?” So ask yourself this question…. Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Bookmark in Browser Tell a...
read moreSocial Media For Business SUCKS!
This was recorded LIVE in Las Vegas at the eCommerce Summit 2010 Every day, thousands of small businesses and entrepreneurs miss out on millions of dollars in revenue simply because they don’t know how to utilize the Internet for marketing and selling. This is NOT your same old ABC stuff, these are actual eCommerce practices for Social Media that will yield bottom line results and amp up your business. You comments from the #ICENotes hash tag. You can use Twitter to add comments here by simply including the #ICENotes hash tag. Enter your comments, I would really like to hear...
read moreYou Don’t Have One? WTH?!? Where to Get A Business Licenses to Operate in Your State
In my course of advising many small to medium ecommerce business I run across dozens of them that are actually operation "illegally"! I am surprised by the number of them that are in violation of state and local laws by not have a simple $20-$50 license. But worse than that, they limit their access to go quality wholesale opportunities because they are still running the business like a hobby….#FAIL folks! Every business needs one or more federal, state or local licenses or permits to operate. Licenses can range from a basic operating license to very specific permits, (e.g.,...
read moreYour Business Need a Tune Up? Check The Mechanics Fingernails First!
As many of you know I shoot my videos in my crowded office space. A while ago I had a very talented videographer suggest to my that I should get a backdrop so I could remove the "clutter" in my video backgrounds. LinkedTube Please Follow Our YouTube Channel I gave it some serious consideration and then rejected the idea for 2 reasons. The first reason was because I felt it added validity to the fact that I not only "talk the game, but I walk the talk" and 2nd was selfish in that I did not want all the hassle of setting up my video screens each time I wanted...
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