The Multichannel Handbook: A Retailer’s Guide to Growing Your Business, Part 4.1: Marketplaces
(This is a continuation of the Multichannel Handbook series) Part 4: Marketplaces Most Internet retailers are familiar with the concept of marketplaces online: web destinations which bring buyers and sellers together to foster more sales for merchants and more great places to buy products for customers. Taken together, marketplaces represent an enormous opportunity to add meaningful top-line growth for any retailer. Any marketplace brings a simple value proposition to a retailer: the marketplace has customers, you have stuff to sell. Retailers leverage the marketplace’s traffic for...
read moreThe Smythe Files: Randy from Buy.com Drops In For eCommerce Talk
Who’s that guy with the reflective shades? Is he a cop? Nope, but he will give you a ticket if you move too slow with your delivery times, LOL. This guy is Randy Smythe and I need to introduce him to some in our audience and reacquaint him to others. Since I got started in eCommerce I had always wondered who the big kahuna was behind some of the big sellers on eBay. Randy was one of those big name. Back in 2005 I bought this book by Scot Wingo called eBay Strategies. I was enamored with what Randy was doing with his business of Glacier Bay Video. Boy that was ages ago. But it was not...
read moreWhy Does Buy.com Sell New Music for $7.99 on eBay & 11.19 in Store…WTF?!?
Pop Quiz for the holidays! Put on your thinking caps all you smart entrepreneurs. Riddle me this, here is the layout, answer this puzzle…. The NEW Carrie Underwood album is selling right now for $7.99 with FREE shipping on eBay from Buy.com One the Buy.com website, that same CD is selling for $11.19 with FREE shipping. In comparison on Amazon.com the CD is $9.99 and the MP3 download is $8.99 While iTunes has Carrie’s CD download for $10.99 Yes, I do think I have my answers to why this is and what they might be doing…but I want your opinions before I start to...
read moreWow, Buy.com Say Screw Paypal, Amazon ROCKS My World?!?
What I had to say could simply NOT be put into words. So I figure some moving pictures work better. LinkedTube Please Rate My Video with 5-Stars DSR’s Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Bookmark in Browser Tell a friend...
read moreRandy Smythe Speaks eCommerce in Buy.com Language
It is that time again…yeah time to get back in the game of the interviews. You know it was put on the back burner as the summer season just made you want to run free. But now its over and our noses are too the grind for a successful Christmas shopping season. So to kick start this whole interview series back off you want to go to the well that has some of the deepest water. And you all know that Randy Smythe of Buy.com is always full of good QUALITY content for ecommerce merchants. You do NOT get "hand picked" by the big leagues unless you can swing that bat. Randy simply...
read moreThe ULTIMATE Guide to the eBay Changes for June
Well, eBay has made its changes and boy it is a lot of work AGAIN for eBay seller to deal with. I guess if you constantly change directions you will ultimately end up somewhere right? LMAO. I am not sure what direction eBay wants to go in right now, but they seem to have a glimmer of hope. eBay hopes that making the changes which they should have made back in 2004-2005 will help. What would have been “major” advancements in ecommerce 5 years ago, now seem rather hoo-hum. These moves at eBay are sort of like throwing out the ugly shag carpeting in the guest room, FINALLY. But I must...
read moreHow Get Your Items Listed On Buy.com
I got friends in HIGH places now. Yep, if Randy Smythe was not big enough before, he just upped the ante. Randy joined Buy.com just a few short weeks ago, among some “hoopla” for lack of a better term. So today, I got the opportunity to get him on a call. The dude has been crazy busy and I wanted to check in with him. I must say that he has acclimated to the new roll over there VERY nicely. Randy is responsible for the 3rd party platform marketplace. And what he says on the call was SHOCKING! Look out eBay and Amazon, it sounds like there is a new “playa” ready to sit down at the...
read moreThings Done Changed: Randy Smythe From Diamond Seller Buy.com Drops in For A Chat
Wow, we got a new “intelligent” President, a Clinton back in power, an Indian movie sweeps the Oscars and Randy Smythe working for Buy.com?!? Now that is change! LMAO So it has been a little over 4 weeks since Randy went venturing to the “other” side of things. I check in with my friend to see how things are over there. He is such a great guy to chat with ALL THE TIME, and this one is NO LESS exciting that all the other calls we have done (more Randy Smythe Interviews and stories). The big topic on this call is the eBay’s TOP secret, Top Seller conference. Randy crashed the...
read moreIs Buy.com Leaving eBay? Let’s Ask Randy Smythe
Look folks, I am doing this whole week of interviews, before my birthday on the 13th for many reasons. But a big reason is to highlight some of the mentors, movers and shakers in eCommerce and reflecting on how they made a difference for me and my business personally. So I am so glad to have Randy spend a little time with us here on ColderICE.com for this interview. – John Got your attention with that title didn’t I? Well that is really a valid question and our buddy Randy Smythe is the man who can give you an “educated guess” for the answer. And I DID ask him...
read moreIs eBay’s Next Move Backwards?!? My Latest Chat with Randy Smythe
You know him and you love him. He is the happy ol’ dude at the end of the block who you visit on your way to the store. But then you end up chatting with him till the store closes and you have to go home with nothing purchased. You look up and the day is long gone. (press play button) That is what it feels like when I get the opportunity to talk to my buddy Randy Smythe the blogger from My Blog Utopia. He is full of so much experience, wisdom and plan old gruff that it is always thought provoking that entertaining. This interview is a follow up from the eBay Top Seller conference...
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