The Multichannel Handbook: A Retailer’s Guide to Growing Your Business, Pt. 6.1: Comparison Shopping Engines
This is a continuation of the Multichannel Handbook series… In this installment of the Multichannel Handbook, we take a look at the world of Comparison Shopping Engines, or CSEs. Comparison Shopping Engines allow consumers to compare the price of products from multiple merchants, all in one place. They offer the consumer value by providing them with a quick price comparison, saving the shopper the time and energy it would take to look for “That Product” on multiple web sites or in multiple stores. No more days spent driving back and forth in the minivan with Mom and...
read moreMain Reasons Why People Unsubscribe From Opt-In Emails
And also more tips on why people Unlike a Facebook page or will Unfollow you on Twitter. Amplify’d from mashable.com More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget. Released Tuesday, “The Social Break-Up” is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for “unliking,” unfollowing and...
read moreTop 3 Ecommerce Selling Tips for 2011
Here are my top 3 tips for 2011, along with Jonathan Garriss the CEO of GothamCityOnline.com. Amplify’d from pesa-events.com.au As we enter another exciting year, it’s a great time to plan for the year ahead. What should you be focusing on? What will be critical to your ecommerce success in 2011? We contacted some of the expert speakers from PeSA Summit 2010 and asked them to share their Top 3 Tips for selling successfully online in 2011. Jonathan Garriss – GothamCityOnline.com 1. Create a plan/strategy for 2011 before things get too crazy 2. Measure the...
read moreGetting Sales Up on Valentine’s Day.
Amplify’d from smallerbox.net Even though Christmas was just this past weekend, for retailers, it’s time to think Valentine’s Day. It’ll be here before you know it and people will start shopping for gifts in the next few weeks. To make the most of Valentine’s Day sales, I’ve put together a little Valentine’s Day co-op. If you’re new around here, this is how co-ops work: 1. Designers wishing to participate pay a membership fee to belong to the co-op 2. The co-op dues are used to buy ad space that directs traffic to...
read more5 Tips for Social Media Marketing with eCommerce
Be sure to read this article in its entirety by going to Top Rank (http://www.toprankblog.com/2010/03/ecommerce-marketing-social-media-tips/) Amplify’d from www.toprankblog.com If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged or...
read more5 Trends That Will Shape Small Business
I find these predictions to be mostly in line with what we are seeing in our business. The newness of social media is over or waning. It now is part of the lexicon and not that it is a movie title, we will no longer think of it as a foreign part of our lives both in business and personal. Thanks John, for a insightful article! Amplify’d from www.openforum.com Last year I wrote a piece where I predicted trends for 2010 – you can read them here – and I must say that I was pretty much spot on with most. The thing about predictions and small business – and I...
read moreHints and Tips on Writing Good Pay-Per-Click (PPC) Ads for eCommerce
Many of us ecommerce merchants already know a thing or two about Pay Per Click (PPC). We pretty much know it’s a popular advertising model used on websites and that sometimes it works perfectly and other times… not so much. How can we really make sure that we’re using it correctly? Wondering what are some useful tips and tricks you can use to take advantage of it at its fullest? First, let’s talk about the best approach for writing and formatting the ad text. As a basic rule, use well-written and clear language that revolves around the specific highlights of the product,...
read moreSocial Media For Business SUCKS!
This was recorded LIVE in Las Vegas at the eCommerce Summit 2010 Every day, thousands of small businesses and entrepreneurs miss out on millions of dollars in revenue simply because they don’t know how to utilize the Internet for marketing and selling. This is NOT your same old ABC stuff, these are actual eCommerce practices for Social Media that will yield bottom line results and amp up your business. You comments from the #ICENotes hash tag. You can use Twitter to add comments here by simply including the #ICENotes hash tag. Enter your comments, I would really like to hear...
read moreBubbles: Networking For the Now eCommerce Generation – Part 2
This is Part 2 in my series on Bubble Networking, please see Part 1 as well. Whales and Guppies: Where are your Bubbles swimming? Surrounding yourself with non-toxic people that are where you want to be In networking, social media, your personal life, etc, deciding who to surround ourselves with is a huge concept. I define these as Whales and Guppies. Whales are the ‘Rock Stars’, those that are where you someday hope to be. They are big mammals in a vast ocean of space. Top of their game and kicking butt in the market. Guppies are those that are where you are, or possibly still...
read moreEach One, Teach One: eCommerce OPEN Discussion Thursday Again
I am really starting to look forward to Thursdays now, just for the opportunity to post these discussions and then follow it. I really am learning alot and the resources are fascinating. If you missed any of these informative discussions, be sure to check back to the prior weeks: Week #1 : Brands and Branding: What is it? Week #2 : Keyword Research These weekly topical discussion are really a great resource and I am enjoying the information that is being shared. Each Thursday we will post a topic related to us as merchants and the the COMMUNITY…YOU GUYS will come in on the comments...
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