Search Engines Take on SEO?
Pin It Somes interesting thoughts here… Amplify’d from tengoldenrulesblog.blogspot.com As we all know, the majority of the online world tends to optimize their sites for Google. And why not? Everyone wishes to be found inside the 900 pound gorilla of global search engines. It usually means a cash machine opening up for your business. So how do you get to the position were this cash machine is active? Usually this take place via Search Engine Optimization (SEO) on a web page/web site. Long gone are the days where “If you build it, they will come”. The truth...
read moreDoes Blog Frequency Matter for Google SEO PageRank?
Pin ItSome people are under the impression that blogs are good for SEO only if they’re updated frequently. How much does frequency play into PageRank for blogs & other dynamic sites? Isn’t the content more important than the simple # of posts per day/week? Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend...
read moreWhich Searches Are Having a Positive Effect on Marketing?
Pin It We asked search engine marketers to what degree various search capabilities positively affected their PPC or SEO efforts, including local and mobile search. Take a look at this week’s chart to see how your peers weighed in on search capabilities. By Jen Doyle, Research Analyst Nearly every category ceded some ground this year compared to opinions from the previous year. One notable exception to this trend is social/community-based search. Social media has become an invaluable venue for SEO specialists, PPC ad buyers, PR gurus and viral marketers alike. Other SEO tactics, such as...
read moreIt’s About Time We Had Some eCommerce Analytics Expertise
Pin It A great friend to me recommended that I meet some guy named Akin. He said to me, "John you have got to get Akin on your show, the man is a genius when it comes to analytics. So he did the introduction and I set up the phone call. I went to Akin’s site at Multi Channel Marketing Metrics and was blown away by the quality of the content. Akin is the author of Mutichannel Marketing which is a book aimed at providing the missing keys for your marketing strategies. Akin know his stuff! And he is very passionate about what he is doing. This is a fantastic and informative interview...
read moreThe Evolution of SEO – Using Web 2.0 to Up Your Status and Ranking
Pin ItCharles is an ecommerce SEO expert who deals with online marketing for enterprise and small business application. Charles has run thousands of online marketing campaigns and launched hundreds of web sites. These experiences give him a pretty good feel about which strategies deliver the best results quickly and efficiently. Lumpkin is a huge believer in testing and market research. he likes to get into the market and understand it’s unique opportunities and weaknesses with as little time, money and effort as possible. This is #2 in the series of guest posts by Charles Lumpkin of...
read moreHow to Increase the Efficiency of Paid Search Campaigns
Pin ItHey guys, in 2010 the efforts of ColderICE.com really is shifting and expanding. The ability to grasp some of the best minds and education is a constant obsession for me. Over the last year of doing this blog I have had the opportunity to come in contact with some AMAZING people. True thought leaders in disciplines that are critical for our small business success. One of those people is Charles Lumpkin and he has been gracious enough to provide me with some KILLER ecommerce SEO content for you guys. Charles is an ecommerce SEO expert who deals with online marketing for enterprise and...
read moreGoogle Search MythBuster: Google Does NOT Use Meta Tag Keywords
Pin ItOne of the key SEO "myths" is normally the importance of good meta tags for search ranking. SEO companies still to this day will call my office and tell me they can rank our site high by "optimizing my meta keywords". Some days when I am bored, I will drill them like I do other so-called "experts" on the bulls**t nature of their selling points. Other days, I get my joys buy just hanging up on them…LMAO At one point in time the keyword meta tags had an impact on a web site’s position within the Search Engine Results Pages (SERPS). Now the keywords...
read moreGoing Way Beyond Simple Site SEO Stuff
Pin It Keyword research is normally associated with SEO (Search engine optimization), the process of improving ranking in search results. We are tasked with the importance of making sure we have keyword rich titles, tags and descriptions in our text body. But keywords are the very basis of your entire online marketing strategy and should not just be limited to your store titles and descriptions. When putting the actual structure of your ecommerce site together, you need to be thinking about your category structures. Which keyword is best to use for that? Doing due diligence in these areas pay...
read moreThe Future of Search Engine Optimization (SEO)
Pin ItThis is an interesting video on where things could be going in SEO. This video features Rand Fishkin from SEOMoz. His thoughts are pretty insightful and I love his first point! SEOmoz Whiteboard Friday – The Future of SEO from Scott Willoughby on Vimeo. Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend...
read moreSEO, Keyword, Analytics…OH MY! What The Hell Does It All Mean?
Pin It There are some people you meet that really add value and depth to your understanding. Speaking to some experts in their field really can "up your game". When it comes to SEO (search engine optimization) there are many who claim to be experts. But seeing is believing and I am from Missouri (the show me state). So let me introduce you to Charles Lumpkin. This dude is MAJOR within that community of SEO, Analytics, Adwords and natural SEO. He has worked campaigns for corporations with thousands of keywords to manage. I got Charles to come by the office and...
read moreBe in it to win it
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