John takes a quick look at the simple things you can do to make your social media marketing strategy a sales success.

Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives. According to a Forrester Research, Inc. (Nasdaq: FORR) study produced in partnership with Shop.org, the National Retail Federation’s digital division, nearly three-quarters (74 percent) of online retailers either already have or are developing a mobile strategy. One in [...]

That my friends is the million dollar question. Actually the funny thing about the question is there is NO answer! Yet companies are already spending millions to get into the game. Recently I did my talk about how “Social Media For Business Sucks” and put up the video for the entire talk. The key to [...]

This explains it all, I simply am not able to communicate it better. I said it too that social media relevancy must come with some defects. These are all areas for improvement in our use of these tools. I love the freedoms that social media has made common to us all as a vehicle. But [...]

Social networking has been growing exponentially and throughout that speedy process newer and newer platforms have been evolving and making a name for themselves in small niches. Marketers have realized there is money in this evolution and they are targeting it more than ever. As eCommerce merchants we need to embrace the growing change and [...]

I am so all over the recent push of new tools from Facebook. The boy faced billionaire CEO of Facebook, Mark Zuckerberg outlined a series of simplified and more seamless experiences for users with the Facebook Open Graph platform during Facebook’s F8 developers conference in San Francisco. These social plug-ins, which are dropped into sites [...]

?I’m writing this immediately after spending about 2 hours playing around with wibiya, so please excuse my excitement—but greatest thing since sliced bread definitely comes to mind! I’d seen the bar around on other websites (including this one, look down) but wasn’t sold on it because I was convinced it’d slow down my site.  Well, [...]

This was recorded LIVE in Las Vegas at the eCommerce Summit 2010 Every day, thousands of small businesses and entrepreneurs miss out on millions of dollars in revenue simply because they don’t know how to utilize the Internet for marketing and selling. This is NOT your same old ABC stuff, these are actual eCommerce practices [...]

Hey guys, I know many of you have expressed how you will miss the old B.S. Walks podcast, but do not fret! I will make sure that we bring you engaging and informative information for 2010 like you NEVER could have expected from us. Just hang tight, cause 2010 is going to be a blast [...]

[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast][podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast][podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast][podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]On today’s show I had a very special guest host. One of my mentors in social media came and co-hosted with me on the show. The result was POWER PACKED, it really was a show that I am proud to have been able to do. Brent is world renown as a leader in Social CRM [...]

The organizers of a brand new event in Atlanta went all out to put on a high caliber show for the technology community around social media and social marketing. The New Media Atlanta event was billed as: The New Media Atlanta conference is a high level, business dialog about how social media is changing marketing [...]

The Conversation Prism by Brian Solis and Jesse Thomas

Every once in a while something in your life that you read or hear changes your business. Something with a NEW tactic, or technique makes what was work at 10% change the response rate to 90%.  I have been fortunate enough to have met and even dined with two of the GREATEST minds in marketing. [...]

I don’t know, but the realization of INSTANT pulse in industry is a HOT TOPIC. While many were arguing over the monetization of Twitter at SXSW, Gary Vanerchuk was doing his OWN assessments. Do you get frustrated when trying to explain Twitter to other business owners and CEO’s? Boy, I sure do. Just yesterday when [...]

I will give you 3 guesses for what was by FAR he hottest topic at StomperNET Live this weekend in Atlanta? Come on, you know it HAD to be Social Media right? Of course it was. Here is my quick update from the floor on what the hype is all about. And do not forget [...]

Social media and the party analogy was confirmed for me the other day. A guy named Perry Belcher (he’s got like 50k Twitter followers) was on a tele-seminar and said the EXACT same thing that I said in my part 1 video on the Twitter Party! That was very confirming when a “big wig” social [...]

You know I have a wierd view on many things, right? I am sure you all that follow this blog can attest to that. Well two of my Twitter friends responded to this post that I made… Here is what these 2 Twitter buddies responded… Now keep in mind that these are friends of mine [...]

Wow, I was in a lonely parking deck, the city, New Orleans. While New Orleans is still standing, it is far from what it once was. The spirit is willing and the place is making great strides to recover from that Katrina b*tch.  We had just finished the first day at the PeSA conference 2008 [...]

It is no secret that I am a Twitter nut! I love it for many reasons and it just works for me, literally! I am unashamedly a “bottom line’ person by design and I don’t like to spend time on fruitless ventures, even casually. So I got a saying that “if it don’t make dollars, [...]