Main Reasons Why People Unsubscribe From Opt-In Emails
And also more tips on why people Unlike a Facebook page or will Unfollow you on Twitter. Amplify’d from mashable.com More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget. Released Tuesday, “The Social Break-Up” is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for “unliking,” unfollowing and...
read moreUS Justice Department Demands Twitter Accounts of Wikileaks Supporters
Twitter is caught in the net of the US Justice Department’s request for Wikileaks information of people that are connected with it. The rabbit hole gets deeper… Amplify’d from www.boingboing.net The U.S. Justice Department has ordered Twitter to hand over data associated with multiple user accounts, in preparation for legal action related to Wikileaks. Among those targeted: Birgitta Jonsdottir, a member of Iceland’s parliament who has worked with WikiLeaks and its founder Julian Assange. Also named, Wikileaks volunteer Jake Appelbaum. Both...
read more6 Awesome Twitter Strategies to Learn From.
Amplify’d from mashable.com Twitter can sometimes create a dilemma for brands. It’s a medium that focuses on people, so how should brand accounts work? Should you let your users know who is the voice behind your brand? Should key employees represent your brand instead of a brand account? There’s not a one-size-fits-all answer to this question, but you can learn from how these companies are handling it. 1. People Like a Person, Not Just a Logo — @Ford Scott Monty is head of social media for Ford Motor Company and, for many, the...
read moreTwitter Has To Prove Its Worth in 2011
3.7 billion valuation on a the 140 chr platform is a large load. Can Twitter live up to the hype in 2011? Amplify’d from www.sfgate.com Twitter Inc. gained more than 100 million registered members this year and approached the new year with a fresh investment of $200 million. Now the San Francisco firm must prove it can live up to its newly elevated valuation of $3.7 billion. So “2011 is the year where they’re going to need to increase their user base pretty dramatically and prove to advertisers that Twitter advertising works,” said...
read moreHow To Find The Influencers In Social Media for Your Product or Brand
Amplify’d from www.freshnetworks.com 30 free tools for finding social media influencers So is there a way of finding influencers without paying for tools? In a word, yes. There are a plethora of free (or free to a certain level of service) tools that you could use to identify social media influencers. However, unlike the tools we tested in our report, very few of them work across the different social media platforms and most focus on one particular area of social media – mostly Twitter, but some also do blogs and forums. And, as with all tools, the data and...
read moreeBay URLs Get Short for Twitter
Chris Dawson from Tamebay.com a UK based eBay blogger reported this… Amplify’d from tamebay.com eBay.com adds auto URL shortening service for Twitter by Chris Dawson If you’re a fan of twitter the one thing that probably annoys you is that website URL addresses take far too many of the valuable characters available in a single Tweet. There are plenty of URL shortening services such as bit.ly, tiny.cc, goo.gl, is.gd and prune.it, but the twitter links on eBay don’t make use of any of these services. On eBay UK if you click...
read moreCould Twitter Become The Next Ecommerce Powerhouse?
Today Twitter has announced a new "daily deal" called @earlybird Exclusive Offers, this will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get access to the deals. The idea borrows from private and limited-time sale sites, like Gilt, Groupon and Woot (which Amazon.com recently acquired), a recent trend in online shopping. It also takes advantage of what companies like eBay, which attributes volumes in sales to posting deals on the Daily Deals, are already doing. The deals could be on products,...
read moreThe 24 Reasons Why Twitter Sucks…
This explains it all, I simply am not able to communicate it better. I said it too that social media relevancy must come with some defects. These are all areas for improvement in our use of these tools. I love the freedoms that social media has made common to us all as a vehicle. But this is too damn funny not to post here on ColderICE.com 24 Reasons why Twitter sucks! from Henrico Dolfing. Recommend on Facebook Share on Linkedin Share with Stumblers Tweet about it Bookmark in Browser Tell a friend...
read moreTwitter Announces NEW @AnyWhere Platform to Launch on eBay!
Today during his talk at South by Southwest (SXSW) Twitter CEO Evan Williams announced the new @Anywhere platform for Twitter. Williams company pulled in more than $25 million last year with partnership with Google and Microsoft. Twitter has been the darling of the news and social networkers for the past year and a personal favorite of mine too. The new @Anywhere platform will allow followers to interact DIRECTLY from a third party’s site without leaving that site. So guess who was on the list as an early adopter? eBay! Yep, you know eBay is down for whatever as long as you don’t...
read moreThe False Appearance of Influence with Social Media
Brent Leary and myself got into a great discussion about how some pretend to have influence simply because they have a few followers. Listen to this episode of B.S. Walks NOW! (press play button and be patient, it takes a minute to buffer) OR Click to Download Show Notes: 1:20 Outlook for 2010 in Business is optimistic 2:10 National Retail eCommerce numbers beat expectations 3:52 Amazon Kindle e-book sales crush it 5:20 The Apple iPad reviews 8:27 Lessons from Conan O’Brian from Tonight Show 12:00 The Appearance of influence with social media 15:03 The...
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