The Evolution of SEO – Using Web 2.0 to Up Your Status and Ranking

Charles is an ecommerce SEO expert who deals with online marketing for enterprise and small business application. Charles has run thousands of online marketing campaigns and launched hundreds of web sites. These experiences give him a pretty good feel about which strategies deliver the best results quickly and efficiently.

Lumpkin is a huge believer in testing and market research. he likes to get into the market and understand it’s unique opportunities and weaknesses with as little time, money and effort as possible.

This is #2 in the series of guest posts by Charles Lumpkin of CharlesLumkin.com

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Transcript:
Hey folks. My name is Charles Lumpkin. I want to talk to you today about why you should be a content creation beast. When SEO first started, it was all about making sure you had the content on your site, a handful of links, and putting some keywords in the meta-tags. A lot of that has gone the way of the dodo. Now, we’ll talk about stuff that’s the core tenants of SEO, but the next kind of level of SEO is going out and just making tons of content and disseminating that content across many, many different sites. A lot of web 2.0 sites and many different places.

You need to be a content creation beast. I don’t just mean going out and writing articles on your blog. I’m talking about going out and doing videos or going out and writing white papers and putting them on Scribbed. There’s a ton of different ways. Putting pictures on Flickr.

The advent of universal search has brought in a whole lot of new ideas. It segments up the engine into different kinds of buckets depending on what kind of search it is. So, if you’re in a shopping related search, you’ll have a froogle feed up there. If your in a search that’s maybe entertainment related, you might have some videos in there, right?

You’ll see these types of things sprinkled throughout the search listing. A lot of times, that’s cool and that will show your content and secondarily they’ll come to your site and you’ll get traffic off of it. You’ll also, when you disseminate these pieces of content, be it an article or whatever, out to other sites, those sites are going to rank for your work. You disseminated the content and you control the content and you can alter it and they’ll come to your site. So, be a content creation beast. It’s an important part of SEO 2.0.

Charles Lumpkin + Partners
http://www.CharlesLumpkin.com

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